Portfolio

Hearth & Honey Café (Spec Project)

We imagined Hearth & Honey as a cozy neighborhood café with a warm in-person vibe — but little brand presence online. This project explores how a strong content system could translate that charm into digital engagement and growth.

What We Did

  • Brand audit: refined colors, fonts, and voice

  • Content plan: 4-week calendar with Reels, posts, and stories

  • Ad mockups: community-focused, cozy visuals

Sample Ads

  • Loyalty Perks
    “Every 10th Drink is on Us”
    “Grab your card in-store today.”

  • Free Muffin Mondays
    “With any drink purchase • 8–11am”
    “Only at Hearth & Honey Café”

  • Slow Mornings, Fast Wi-Fi
    “Start your workday with us”
    “Mon–Fri • Quiet corners + strong coffee”

Projected Impact

  • IG engagement up 3–4x

  • Story views: 200–300

  • FB reach: 2.5K+

  • Follower growth: +80–100/mo

Alder & Alchemy (Spec Project)

A minimalist launch post for a fictional sustainable skincare brand — created to showcase Montwill Marketing’s approach to brand tone, visual clarity, and content that connects.

Client Type: Skincare Startup (Fictional)
Platform: Instagram
Focus: Clean visuals, confident copy, brand-first messaging

What I Did:

  • Copywriting (“Zero junk. Just plants + purpose.”)

  • Visual direction (photography style, type pairing, tone)

  • Brand messaging development

Why It Works:
This post captures attention while reinforcing trust. The clean composition and sharp copy reflect the brand’s values — no clutter, no fluff, just clarity. A great example of launch content that aligns with both strategy and style.

DC Youth Orchestra Program

Client Type: Nonprofit
Focus: Graphic design for outreach, events, and enrollment

About the Work
Created bold, clear designs to promote DCYOP’s concerts, student programs, and seasonal enrollment. The goal: make music education feel accessible, exciting, and community-driven.

What We Did

  • Designed graphics for events, enrollment, and social media

  • Supported content strategy and audience clarity

  • Adapted visuals for both print and digital platforms

Results

  • 15% increase in Instagram + Facebook engagement

  • Discovered 4 new growth areas through competitor research

  • Strengthened brand presence with weekly content planning