Portfolio

Hearth & Honey Café (Spec Project)

What We Did

  • Brand audit: refined colors, fonts, and voice

  • Content plan: 4-week calendar with Reels, posts, and stories

  • Ad mockups: community-focused, cozy visuals

Sample Ads

  • Loyalty Perks
    “Every 10th Drink is on Us”
    “Grab your card in-store today.”

  • Free Muffin Mondays
    “With any drink purchase • 8–11am”
    “Only at Hearth & Honey Café”

  • Slow Mornings, Fast Wi-Fi
    “Start your workday with us”
    “Mon–Fri • Quiet corners + strong coffee”

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Alder & Alchemy (Spec Project)

A minimalist launch post for a fictional sustainable skincare brand — created to showcase Montwill Marketing’s approach to brand tone, visual clarity, and content that connects.

Client Type: Skincare Startup (Fictional)
Platform: Instagram
Focus: Clean visuals, confident copy, brand-first messaging

What I Did:

  • Copywriting (“Zero junk. Just plants + purpose.”)

  • Visual direction (photography style, type pairing, tone)

  • Brand messaging development

Why It Works:
This post captures attention while reinforcing trust. The clean composition and sharp copy reflect the brand’s values — no clutter, no fluff, just clarity. A great example of launch content that aligns with both strategy and style.